Brief
This project is the production of an animated music video titled “Museum Sumpah Pemuda Bhinneka Tunggal Ika” produced by Vireka in 2021. The main objective was to create a work that would strengthen the positioning of the Museum Sumpah Pemuda and reach a broader audience through digital media.
This project is the production of an animated music video titled “Museum Sumpah Pemuda Bhinneka Tunggal Ika” produced by Vireka in 2021. The main objective was to create a work that would strengthen the positioning of the Museum Sumpah Pemuda and reach a broader audience through digital media.
Approach
Vireka adopted an innovative approach by producing an animated music video and conducting live shooting at the Museum Sumpah Pemuda. A close collaboration with the museum ensured that the work was not only artistic but also educational and relevant to Indonesian history. Additionally, to expand reach and engagement, Vireka created stickers on Instagram themed around the Youth Pledge, providing an alternative way for the audience to enjoy and interact with the content.
Result
The results of this project were very positive; the music video successfully gained over 4,600 views on YouTube. This indicates that the approach used was effective in attracting interest and attention from the audience. Furthermore, the use of stickers on Instagram added an interactive dimension, allowing the audience to engage more deeply with the Youth Pledge theme, thereby reinforcing the historical message intended through the video.
