Brief:
This project was for IPB University, focusing on the “Cerita Samudra Campus Tour” for the years 2021 and 2022. The scope of work included video production and a digital campaign, aimed at prospective students by providing them with a narrative-driven tour of the campus. Approach:
We developed a unique concept for the profile video, presenting it in a story-like format complete with characters and a plot. This approach was designed to engage prospective students by offering an entertaining yet informative tour of the campus, making the experience more relatable and memorable. To amplify the reach and impact, we also launched a digital campaign alongside the video release. This campaign involved collaboration with Instagram, utilizing the hashtag “Masuk Kampus” to target the right audience effectively. Result:
The project was highly successful, with the video achieving over 42,000 views, 3,500 likes, and 241 comments on IPB TV’s YouTube channel. This significant engagement indicates that the narrative approach to showcasing the university was effective in capturing the interest of the target demographic, prospective students, and providing them with a compelling view of campus life at IPB University.
This project was for IPB University, focusing on the “Cerita Samudra Campus Tour” for the years 2021 and 2022. The scope of work included video production and a digital campaign, aimed at prospective students by providing them with a narrative-driven tour of the campus. Approach:
We developed a unique concept for the profile video, presenting it in a story-like format complete with characters and a plot. This approach was designed to engage prospective students by offering an entertaining yet informative tour of the campus, making the experience more relatable and memorable. To amplify the reach and impact, we also launched a digital campaign alongside the video release. This campaign involved collaboration with Instagram, utilizing the hashtag “Masuk Kampus” to target the right audience effectively. Result:
The project was highly successful, with the video achieving over 42,000 views, 3,500 likes, and 241 comments on IPB TV’s YouTube channel. This significant engagement indicates that the narrative approach to showcasing the university was effective in capturing the interest of the target demographic, prospective students, and providing them with a compelling view of campus life at IPB University.
