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Performance Marketing University 2024

Google Ads Campaign

Universitas Terbuka

A performance campaign focused on clearer discovery, stronger intent capture, and practical reporting for growth decisions.

Ads Growth

Overview

Client
Universitas Terbuka
Work Type
Performance Marketing
Client Type
University
Year
2024

Scope

Google AdsPerformance MediaConversion Planning

Deliverables

  • Keyword planning
  • Campaign setup
  • Ad copy system
  • Performance report

Challenge

The campaign needed to capture intent efficiently while keeping reporting useful for decision-making.

Solution

Vireka organized campaign structure, keyword planning, ad messaging, and reporting around clearer performance signals.

Outcome

The work supported more focused discovery and helped turn campaign activity into practical growth learning.

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