Challenge
Museum Sumpah Pemuda needed a creative way to communicate cultural values so they could feel more engaging and relevant for wider audiences.
Solution
Vireka produced an animated music video combined with live shooting at Museum Sumpah Pemuda, supported by a collaborative creative approach to strengthen positioning and audience reach.
Outcome
The project translated the message of Bhinneka Tunggal Ika into a more accessible digital format, generating 4,600+ views on YouTube and strengthening public engagement with the campaign.
