Challenge
IPB University needed a campus profile video that could communicate key information while remaining engaging and relatable for prospective students.
Solution
Vireka created a story-driven campus tour video with characters and narrative structure, then supported the launch with a digital campaign to reach the right audience more effectively.
Outcome
The campaign made the campus introduction feel more appealing and accessible, generating 42,000+ views, 3,500+ likes, and 241+ comments on IPB TV’s YouTube.
