Brief:
This project was a video production for JNE Indonesia titled “Connecting Happiness Video,” completed in 2023. The primary objective was to create a video that visually represents JNE’s core values, emphasizing the positive impact of their work activities on happiness.
This project was a video production for JNE Indonesia titled “Connecting Happiness Video,” completed in 2023. The primary objective was to create a video that visually represents JNE’s core values, emphasizing the positive impact of their work activities on happiness.
Approach:
We approached this project by producing a video that highlights JNE’s values through real-life scenarios. The talents featured in this video were actual employees of JNE, allowing for authenticity and a better portrayal of their roles. This approach ensured that the message was conveyed with genuine emotion and connection, resonating more deeply with both the internal team and external viewers.
We approached this project by producing a video that highlights JNE’s values through real-life scenarios. The talents featured in this video were actual employees of JNE, allowing for authenticity and a better portrayal of their roles. This approach ensured that the message was conveyed with genuine emotion and connection, resonating more deeply with both the internal team and external viewers.
Result:
The video was highly appreciated by JNE and has been utilized as an effective tool for internalizing the company’s values among its employees. It successfully demonstrated how JNE’s operations contribute to happiness, enhancing the company’s culture and reinforcing their commitment to their core values.
